American Beauties
The story of the plastic bag—the kind that is so ubiquitous in grocery stores, in gutters, in the branches of trees—is a story of persuasion, one that began with a battle between paper and plastic in the hearts of the American people. “People are fond of the old paper bag,” Peter Bunten explained to the New York Times in 1984. “It’s as American as the flag and apple pie and all those other red, white, and blue clichés.” At the time, Bunten worked for American Paper Institute, and the plastic bag, first introduced to grocery stores in 1979, was ready to challenge the paper bag’s supremacy over how people carted home groceries—a $600 million market at the time.