BBC Correspondent-Fixer Shaping Ukraine War Coverage Is PR Operative Involved In ‘War-Messaging Tool’
Before serving as a fixer and reporter for the BBC in Ukraine, Orysia Khimiak handled PR for a start-up called Reface which created what the Washington Post called a “reality distorting app” now serving as “a kind of Ukrainian war-messaging tool.”
According to her Linkedin profile, Khimiak was the director of PR for Reface until October 2021. While working that job, Khimiak says she built “long-term relationships with editors and media representatives.” She has also overseen a PR course for the Kiev-based Projector Institute, whose website currently greets visitors with the slogan, “Glory to Ukraine. We Will Win.”
With her wealth of media contacts, Khimiak now plays an instrumental role in shaping BBC’s coverage of the Russian-Ukrainian war.