When Algorithms Decide What You Pay
By Julia Angwin, Terry Parris Jr. and Surya Mattu for ProPublica - YOU MAY NOT REALIZE IT, but every website you visit is created, literally, the moment you arrive. Each element of the page — the pictures, the ads, the text, the comments — live on computers in different places and are sent to your device when you request them. That means that it’s easy for companies to create different web pages for different people. Sometimes that customization is helpful, such as when you see search results for restaurants near you.