Branding Tradition: A Bittersweet Tale Of Capitalism At Work
By Steven Gorelick for Local Futures - Expensive labor-saving technologies not only make it difficult for small producers to survive, they also reduce the number of jobs available among those that remain. It’s true that 24 jobs have been created in Island Pond by the Sweet Tree operation; but 100,000 taps divided among numerous small-scale operations would provide livelihoods for 5 to 10 times as many people. The local economic benefits would also be far greater: the profits from Sweet Tree’s operation will be siphoned into investment portfolios in Connecticut, while the profits from those smaller producers would circulate locally.