Washington State Spearheads A Novel Clean Energy Solution For Starbucks, REI And Target
By Julia Pyper for Green Tech Media - The "Green Direct" program, recently approved by the Washington Utilities and Transportation Commission, represents the first subscriber-style of green tariff to be used by retailers and small governments. And it could serve as a model for other utilities to replicate across the country. The program's first subscribers include the iconic brands REI, Starbucks and Target, as well as local governments and local institutions in the state. "Green Direct exemplifies the power of partnership,” said Kimberly Harris, president & CEO of Puget Sound Energy (PSE), in a statement. "It’s a pioneering model for utilities nationwide," Kirk Myers, senior manager of sustainability at REI, wrote in an email. "We hope it reshapes how utilities in other regions supply renewable energy to customers and, ultimately, make renewable energy a more viable, accessible option.” There are currently about a dozen green tariff programs in the U.S. These programs have emerged as a popular way for utilities to help Fortune 500 companies meet their climate and clean energy goals, by allowing customers to buy energy from a wind or solar project, as well as the associated Renewable Energy Certificates.