Beware Of Companies Whose Names End In Yze
By David F. Ruccio in Anticap.wordpress.com. Finance is adopting sophisticated analytics to ensure business performance from high-dollar employees. Cambridge neuroscientist and former Goldman Sachs trader John Coates works with companies to figure out how monitoring biological signals can lead to trading success; his research focuses on measuring hormones that increase confidence and other desirable states as well as those that produce negative, stressful states. In a report for Bloomberg, Coates explained that he is working with “three or four hedge funds” to apply an “early-warning system” that would alert supervisors when traders are getting into the hormonal danger zone. He calls this process “human optimization.”
People who do the most basic, underpaid work in our society are increasingly subject to physical monitoring, too.