‘No Social Backlash To Anyone That Holds Islamophobic Views’
Paris, France - In March, a French woman wearing the hijab applied for a job at a lingerie shop, Etam, in the southern city of Montpellier. The woman, Oumaima, claimed her application was rejected because the manager told her veiled women would not be accepted. In a video posted on Twitter that has been viewed more than 240,000 times, Oumaima said she was a victim of racism and called for a boycott of the brand as she explained "how difficult it is to live, study, and work with a hijab in France". Etam reacted quickly, issuing a statement on the same day saying the incident "does not reflect its values".