The Art Of Exploiting A Pandemic
We have all likely seen or heard the commercials. They typically start with slow music and maybe a nice sunrise. The ads then give lip service to the ‘strange and uncertain’ times in which we’re living. But never fear, your savior is here: some large corporation wants to let you know that they are “here for us.” Do not worry, even after the pandemic is over, they will still be “here for us.” This touching treacle would be incomplete without a nod to the “healthcare heroes” continuing to fight during this pandemic. It just touches your heart, doesn’t it? But the eerily similarity of many of the commercials is a bit off putting… It is almost as if there is a propaganda campaign designed to exploit our worry and vulnerability during the global pandemic.