When The People Set The Trend
During the May 1st mobilization, the hashtag #LaPatriaSeDefiende became a trending topic on social media platform X in three countries: Guatemala, Puerto Rico, and the United States. This is no small feat. In terms of communication, it demonstrates that an organized community can stake a claim in the digital space even in environments where algorithms—since they are not neutral—do not favor us.
But what exactly does it mean to be a trending topic? Simply put, it means appearing among the most mentioned topics on a platform over a period of time.