Lessons On Workplace Activism From Winning Campaigns At Google
On Sept. 14, 2020, Google CEO Sundar Pichai posted a blog outlining the company’s “Third Decade of Climate Action,” with its escalated commitments to addressing the crisis. Among them were an elimination of Google’s entire carbon legacy, a commitment to run all of its campuses and data centers on carbon free electricity, and promises to invest in tools to promote energy efficiency. The announcement came on the heels of an escalating pressure campaign from Google workers for the tech giant to do better on climate change.
Like many campaign victories, it was an imperfect one. Many of the Google workers’ demands, like a commitment to cease funding for climate-denying think tanks, remained unaddressed.