The ‘Project Marvel’ Deal That San Antonians Deserve
In 2025, the familiar story of sports-and-entertainment megaprojects plays out once more. On one side are the skeptics, wary of whether millions in public funds truly benefit everyday San Antonians; on the other are the enthusiasts, captivated by glossy renderings and big promises.
In September 2024, Project Marvel was covered by media for the first time — a new vision to return the Spurs to downtown, near the Alamodome, reshaping the area into a sprawling entertainment and mixed-use district.
The city’s 2002-built Frost Bank Center, previously known as the AT&T (and SBC) Center, opened at a cost of approximately $175–190 million, financed via hotel and car-rental tax increases alongside a Spurs contribution of $28.5 million.